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Social Media & Marketing Targeted Learning Track [clear filter]
Sunday, October 6
 

9:45am

Internet Marketing: Google, Facebook, Twitter, Instagram, YouTube, Websites, eCommerce, Mobile, PPC, SEO, Video and more. Learn What's Working and What's Not...Today
Who else is sick and tired of being sold the latest make-money marketing strategies and tactics that don't work? - Facebook, PPC, SEO, Social Media, and Websites? 98% of what you hear is pure HYPE and does NOT work  If the Internet confuses you and you are looking for real-world Internet marketing strategies then take this transforming short cut and join us in this workshop to learn "What's working right NOW" in over 500 locations  Learn the most proven marketing strategies, systems and tools in this fast-paced workshop. Learn the hacks and small tweaks you need to immediately implement in your business to dominate your local area. The most complete nothing-left-out-guide you will find today for attracting, capturing and converting the maximum number of clients/patients leveraging the most proven Internet strategies. All marketing worksheets and checklists will be provided (a $497 value).

This class is part of the Social Media & Marketing Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Craig Ure

Craig Ure

Chief Massive Action Officer, ZoomDazzle.com
Craig Ure is the CMAO (Chief Massive Action Officer) of ZoomDazzle.com publishing international, a web marketing consultant, speaker, author, eCommerce and social media adviser. Craig and his father owned and managed 118 fitness/spa properties, 2,987 licensed spa clubs, and an international... Read More →


Sunday October 6, 2019 9:45am - 11:00am

11:15am

The Virtual Skin Analysis
In today’s era, online searching is becoming the consult room. Clients are browsing the web during work hours, while waiting for kids after practice, or even late night de-stressing online retail therapy. The curiosity of potential clients is peaked when they can review information, business reviews, and look at your social media to possibly consider you as a resource for their skin and beauty care. We need to take advantage of these behaviors of potential clients. Learn how to train your team to take online consults and choose the right products for their skincare and makeup by utilizing an online consult and incentive systems for online inquiries. Offering amenities for busy clients that prefer online interaction, gains more clients and more revenue. Ensure your blogs, videos, and online scheduling or product offerings are current, so you draw the ideal clients and ideal revenue.

This class is part of the Social Media & Marketing Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Jaclyn Peresetsky

Jaclyn Peresetsky

CEO, Skin Perfect University & Colore Me Perfect
Jaclyn Peresetsky is the owner of Skin Perfect Spas in Ohio and Florida. She is also a noted color expert, makeup artist, master esthetician, permanent makeup instructor, author and speaker. Her multiple books, cosmetic and skin care lines, and training courses allow other beauty... Read More →


Sunday October 6, 2019 11:15am - 12:30pm

1:30pm

The Social Media Spark: Six Strategies for Reigniting Your Business
Is your business stale and failing to gain traction? Are you stuck in the same old day-to-day grind, unsure of how to turn things around? Are you feeling trapped in a negative whirlwind of apathy and self-doubt? In this class, Michele De Leon will share six strategies for using social media to reignite passion, reengage clients, and reinvigorate staff to boost retention, eliminate inner-office problems, and maximize communication. Take control, gain a fresh perspective and breathe energy back into your business.

This class is part of the Social Media & Marketing Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290


Speakers
avatar for Michelle De Leon

Michelle De Leon

Speaker, Trainer, Independent Business Consultant, Owner, MD’s Little Black Book
In 2005, Michelle De Leon was burned by a laser administered by a licensed health professional in a plastic surgeon’s office. By 2006, she was finishing aesthetics school as a young, single mom trying to find her way. Passionate and driven, she knew she could do better. De Leon... Read More →


Sunday October 6, 2019 1:30pm - 2:45pm

3:00pm

Create a Digital Marketing Plan to Increase Sales
Driving sales is the goal of any marketing plan. Knowing how to use the digital space [websites, blogs, email marketing and social media] to help you increase your revenues is crucial. Do you wish you knew a magic system to help you “use” all the digital opportunities to get customers in the door?

In this session you will learn:
• What digital tools a business has available for use
• How your website and blog can be used to attract new clients
• How to use Facebook + Instagram as a key part of your digital plan
• Effective methods of capturing potential client contact information
• How vital email marketing is to get new clients in the door
• The connection between your website/blog, social media and email marketing as part of your digital marketing plan

This class is part of the Social Media & Marketing Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder and Co-Editor-in-Chief, Lipgloss + Aftershave;
Barry is the Co-Founder of Lipgloss + Aftershave, a personal care and lifestyle review web site offering fresh, fun and informative reviews of professional and retail skincare products, makeup and hair care, as well as other unique personal care items. Barry began his spa career in... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder and Co-Editor-in-Chief, Lipgloss + Aftershave
Jenni has nearly two decades of experience in the skincare industry. She began her career as an esthetician working in all aspects industry: day spas, medical and resort spas. Jenni always gravitated towards the business and marketing aspect of the spa industry and eventually managed... Read More →


Sunday October 6, 2019 3:00pm - 4:15pm