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Advanced Business Seminars [clear filter]
Sunday, October 6
 

9:00am

Your Profitable American Spa
Operating any type of business is rewarding and comes with many risks. Within the spa industry it is even more magnified due to equipment, product costs and tight margins. Understanding the process of running a spa is critical to long term business success.
Learn how to define your purpose for designing spa services, creating an extraordinary experience for the spa guest, spa mission and spa theme.

Budgets and Service Design
Learn space allocation, setting financial budgets for build out and inventory, Room setup and equipment options, targeting service offerings to attract clients.
Discover how to effectively break down your revenues vs. expenses from advertising to payroll this segment covers it all.

Defining Retail Spa Culture
Distinguish your retail identity and product mission, product branding options, learning product selection options based upon manufacturer support and price point, staff training.

Marketing and Promotion
Learn which types of marketing are effective and what results can be tracked, what collaterals are effective when marketing expanded service offerings, launch dates events, client incentives and follow up.

Global Trends – First Look Exclusive!
Become aware of what treatments and trends are happening around the world and how they can affect your bottom line and competitive edge. You will hear this information hear first.

Staffing Structures
Take away all the gray areas and set clear expectations right from the start with each team member and their position. Know what exactly should be in descriptions from financial goals, dress codes, dispensary policies, meetings, advanced education, and client policies specific to their position. Learn how to set up evaluations that empower your team members and motivate them to be the positive example. Discover the nine areas to evaluate their performance and take their score to a whole new level.

The Extraordinary Client Experience
Brand your client's experience and set company apart from all other businesses who do similar services. Clients will pay top dollar for a service and experience that pays attention to quality and detail. Learn dialogues that address the three drivers of a business, retail, referral of new clients, and pre-booking with each client who comes in.

This program is a must for any spa professional that wants unlimited income potential and wants to run a business successfully.

Advance Pricing: $240
After September 3: $340

Speakers
avatar for Bryan Durocher

Bryan Durocher

President, Essentials Spa Consulting LLC | Durocher Enterprises Inc.
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and the founder of Essentials Spa Consulting and Durocher Enterprises. Bryan was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher provides coaching... Read More →


Sunday October 6, 2019 9:00am - 4:00pm
 
Monday, October 7
 

9:00am

Take a Deep Dive into CBD Wellness
It's no question the industry of hemp and CBD is becoming the new highly demanded category for next level wellness experiences. With the rapidly growing market, consumers are quickly becoming CBD savvy, while spas begin to explore new CBD menu offerings and retail. It's a vast landscape with seemingly countless details to consider. In this session, we take a deep dive with you, as your industry playbook to help you successfully navigate the industry of CBD with confidence and knowledge.

You’ll learn:
  • Industrial hemp vs. cannabis
  • The endocannabinoid system
  • How phytocannabinoids work with the skin and body
  • Studies and research that support CBD
  • Benefits of CBD
  • The types of CBD extract and pros/cons
  • Sourcing and traceability
  • Vetting a CBD product line
  • State licensed third-party testing
  • Understand a third party report
  • Potency scores, cannabinoids, THC
  • Formulation standards, MG dosage
  • Speaking spa, looking spa and training

Advance Pricing: $180
After September 3: $220

Speakers
avatar for Vanessa Marquez

Vanessa Marquez

CEO and Co-Founder, CBD Care Garden
Vanessa Marquez is the CoFounder and CEO of CBD Care Garden, a hemp-based wellness and beauty company serving the luxury spa market with a full line of backbar and retail suite of CBD products. Operating a prior seven-year successful business in massage therapy while building international... Read More →
avatar for Chris Elawar

Chris Elawar

President and Co-Founder, CBD Care Garden
Chris Elawar is the Co-Founder and President of CBD Care Garden, a hemp-based wellness and beauty company serving the luxury spa market with a full line of Skin Care, Body Care, and Professional Backbar CBD products. Chris is a Marine Corps Veteran with 10 years of active duty experience... Read More →


Monday October 7, 2019 9:00am - 1:00pm
PALM B