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Beauty [clear filter]
Sunday, October 6
 

9:45am EDT

Balayage Basics: “Free-Hand Painting” vs. “Within a Foil”
Attend this class for an intro to balayage. Balayage is a lucrative service that many spas and salons now offer to bring in and retain clients and boost revenue. Learn everything you need to know about balayage in this class.

Sherry will teach you the importance of choosing the proper tools to create the perfect balayage and will explain and demonstrate free-hand and foil painting along with when to choose one technique over the other. Sherry will also explain which bleach to use for the application of choice, after studying the client’s skin, eyes, and existing haircolor. Learn the difference between balayage “free-hand painting,” (how to transform an ordinary one-dimensional haircolor into a perfectly placed balayage) and balayage “within a foil” (how to transform an ordinary one-dimensional haircolor into a perfectly placed balayage).

Speakers
avatar for Sherry Ratay

Sherry Ratay

Sherry Ratay Inc.
Sherry Ratay is an internationally-acclaimed celebrity colorist, award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 20... Read More →


Sunday October 6, 2019 9:45am - 11:00am EDT

9:45am EDT

[CANCELLED] Viral Braids – A Preview into Amazing Braids
Learn simple, easy braid styling techniques! Amika pro educator, Amanda Elaine will demonstrate numerous braids in this class. Get up-close and personal and learn how to create the braids currently flooding your IG feed. You’ll learn new tips you can use behind the chair immediately!

This class is FREE with your paid Sunday exhibit hall admission.

Speakers
avatar for Amanda Elaine

Amanda Elaine

Amika
Amanda is best described as hair obsessed. She owns and operates her own salon business in St. Petersburg, FL. When she is not behind the chair, she can be found styling festivals/events, bridal, and editorial. She advocates on behalf of stylists as a regional representative for the... Read More →


Sunday October 6, 2019 9:45am - 11:00am EDT
Room 221

9:45am EDT

Red Carpet Makeover
In this class, you’ll learn the looks from Hollywood hottest celebrities. From JLO to Kendall, walking the red carpet is not complete without a flawlessly curated makeup application. Every A-list makeup artist prepares their clients from skincare to lashes. Leslie Christian will show you how curate and design a beautifully glamorous red carpet look with a step by step makeup application. Build your knowledge and grow your business with this exclusive and prestigious service. Whether you are new to Makeup or an Expert you won’t want to miss this trendsetting class.

This class is part of the Makeup Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Leslie Christian

Leslie Christian

CEO and Makeup Artist, CARA Cosmetics
Leslie Christin has been transforming the look of clients, celebrities and actors for 30 years. She is an IATSE Film and Television makeup artist, a cosmetologist, an entrepreneur and educator. She is the creative force and founder of CARA Cosmetics, Studio CARA and the CARA Makeup... Read More →


Sunday October 6, 2019 9:45am - 11:00am EDT

11:15am EDT

Color Her World
The world of beauty, fashion and home décor is all about color and trending even more so this year. Color is therapy and like makeup, it can instantly lift a person’s mood. Introduce your clients to some new hues to transition them from the same colors they always use. There are so many pretty palettes and products to explore for the eyes, cheeks, lips, and nails and in hair this year. Color also makes retailing makeup more exciting. Discover what is new in beauty and skin for fall in this class. If you are not carrying makeup, they are buying it elsewhere. Get her out of her comfort zone and show her something new with Noreen’s makeup look for fall and winter 2019.

This class is part of the Makeup Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Noreen Young

Noreen Young

Makeup Artist & Beauty Therapist, Noreen Young Pro Studio
Noreen Young is a nationally known educator, author, beauty therapist and make-up artist. She has had the pleasure of working with designer Diane Von Furstenberg, Matrix, Revlon, sports celebrities, Wrangler, NFL games, Fox Sports, sportscasters, and newscasters too. She is a regular... Read More →


Sunday October 6, 2019 11:15am - 12:30pm EDT

11:30am EDT

Lash Styling with Lift and Curl presented by RefectoCil
New from RefectoCil lash curl or lash lift with super-fast processing time of only 13 minutes. See the hottest new eyelash services - lash lift and the classic lash curl. Learn how to create the perfect brow shape in just two minutes, coloring techniques and other master tips and tricks for perfect lash and brow styling.

Speakers

Sunday October 6, 2019 11:30am - 1:00pm EDT
Room 302

1:30pm EDT

Brows and Lashes that Wow
Everyone wants them: lashes and brows that WOW! Brow trends are constantly changing, especially in our social media driven society. Thin brows are out, and thick, luscious, full brows are in. What's the best way to enhance your clients' brows? And what about lashes? How do you know who is the best candidate for lash extensions, lash perming, or lash tinting? We welcome you as we discuss different techniques for brow shaping from waxing and tinting to permanent makeup and cover the best ways to make everyone's lashes — including those with short lashes — flutter.

This class is part of the Makeup Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Rita St. Pierre

Rita St. Pierre

Salon Owner/Makeup Artist, Makeup Bestie Beauty
Rita has been in the beauty industry since 2014. She began as a makeup artist and went on to become a licensed esthetician and her passion for brows & education grew from there. Now, she specializes in brow shaping which includes professional waxing, tinting and even permanent makeup... Read More →


Sunday October 6, 2019 1:30pm - 2:45pm EDT

1:30pm EDT

Hands-On Workshop: Perfectly Placed Balayage
Learn how to balayage the RIGHT way! Learning balayage techniques will allow you to make more money in less time. In this workshop, you will also have the opportunity to practice balayage hands-on under Sherry’s instruction.

In this hands-on experience, Sherry will teach you:
  • Balayage “free-hand painting”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed balayage
  • Balayage “within a foil”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed balayage. Understanding when to use free hand painting versus foil.  Both balayage techniques will transform a one-dimensional haircolor into a vivacious perfectly placed balayage
  • Baby lights: Soft delicate light strands living closer to the regrowth area, an application to transition existing haircolor from season to season
Don’t miss your chance to learn from a world-renowned colorist and take your skills and profits to the next level!

A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!

Students must bring: Tripod for mannequin head, foil comb/rat tail comb, clips, note pad and a pen.

Advanced Pricing: $140
After September 3: $180

Speakers
avatar for Sherry Ratay

Sherry Ratay

Sherry Ratay Inc.
Sherry Ratay is an internationally-acclaimed celebrity colorist, award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 20... Read More →


Sunday October 6, 2019 1:30pm - 4:30pm EDT
  Beauty Education

1:30pm EDT

[CANCELLED] Hands-On Workshop: Viral Braids – Learn How to Create Braids that Will Wow Your Clients
Ever wish you could recreate all the hot braids flooding your timeline? This is the class for you! In this workshop, Insta-famous looks are deconstructed and taught “from the crown” for a simplified, yet intense learning experience. From accent braids and tribal inspired looks to statement braids, these advanced looks are easily customizable and photo-ready, guaranteed to get you happy clients and IG likes! Work side-by-side with Amika pro educator, Amanda Elaine, for a truly hands-on experience!

A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!
 
Students must bring: Tripod for mannequin head, carbon/heat-resistant tail comb detangling brush, grooming brush, sectioning clips, small and large hair pins, small and large bobby pins and bungees or thin hair ties.

Advance Pricing: $140
After September 3: $180

Speakers
avatar for Amanda Elaine

Amanda Elaine

Amika
Amanda is best described as hair obsessed. She owns and operates her own salon business in St. Petersburg, FL. When she is not behind the chair, she can be found styling festivals/events, bridal, and editorial. She advocates on behalf of stylists as a regional representative for the... Read More →


Sunday October 6, 2019 1:30pm - 4:30pm EDT
Room 221
  Beauty Education

3:00pm EDT

Using Essential Oil Blends to Enhance Makeup Application for All Skin Types
In this session, you’ll discover how to use essential oil blends to create a dewy, hydrated skin for flawless makeup application. Shanna will discuss techniques to enhance normal to combination skin makeup application, as well as acne to oily skin makeup application.

This class is part of the Makeup Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Shanna Bynes

Shanna Bynes

CEO/Founder, Grow Out Oils
Shanna Bynes LME is an Internationally recognized leading Medical Esthetic Educator specializing in dermal absorption of active ingredients and essential blended oils applied topically. Aside from having more than 17 years of experience in the Aesthetic and Beauty industry, Shanna... Read More →


Sunday October 6, 2019 3:00pm - 4:15pm EDT

3:00pm EDT

Brow and Lash Tinting – Advanced Color Techniques [Earn 2 CEH]
This look-and-learn workshop will cover foundational learning for eyelash and eyebrow tinting to bring newer artists up to speed. New material on color chemistry, and ingredient review will lead to discussion of advance design techniques with color.
  • Color theory
  • Ombre tinting
  • Color-challenged hair/lashes
  • Custom color blending
  • Fashion colors
...and more. Bring your imagination with you.

Advanced Pricing: $115
After September 3: $160

Speakers
avatar for Karen Hodges

Karen Hodges

Co-Founder, Salon Gurus, LLC
Karen Hodges is a licensed esthetician and manicurist with over 20 years’ experience in the salon. She entered the beauty industry after a twenty-year career in business and finance, immediately flourishing with her entrepreneurial skills. She has moved several times over the course... Read More →


Sunday October 6, 2019 3:00pm - 5:00pm EDT