Loading…
IECSC Florida 2019 has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Separate Fee Required [clear filter]
Sunday, October 6
 

9:00am EDT

Your Profitable American Spa
Operating any type of business is rewarding and comes with many risks. Within the spa industry it is even more magnified due to equipment, product costs and tight margins. Understanding the process of running a spa is critical to long term business success.
Learn how to define your purpose for designing spa services, creating an extraordinary experience for the spa guest, spa mission and spa theme.

Budgets and Service Design
Learn space allocation, setting financial budgets for build out and inventory, Room setup and equipment options, targeting service offerings to attract clients.
Discover how to effectively break down your revenues vs. expenses from advertising to payroll this segment covers it all.

Defining Retail Spa Culture
Distinguish your retail identity and product mission, product branding options, learning product selection options based upon manufacturer support and price point, staff training.

Marketing and Promotion
Learn which types of marketing are effective and what results can be tracked, what collaterals are effective when marketing expanded service offerings, launch dates events, client incentives and follow up.

Global Trends – First Look Exclusive!
Become aware of what treatments and trends are happening around the world and how they can affect your bottom line and competitive edge. You will hear this information hear first.

Staffing Structures
Take away all the gray areas and set clear expectations right from the start with each team member and their position. Know what exactly should be in descriptions from financial goals, dress codes, dispensary policies, meetings, advanced education, and client policies specific to their position. Learn how to set up evaluations that empower your team members and motivate them to be the positive example. Discover the nine areas to evaluate their performance and take their score to a whole new level.

The Extraordinary Client Experience
Brand your client's experience and set company apart from all other businesses who do similar services. Clients will pay top dollar for a service and experience that pays attention to quality and detail. Learn dialogues that address the three drivers of a business, retail, referral of new clients, and pre-booking with each client who comes in.

This program is a must for any spa professional that wants unlimited income potential and wants to run a business successfully.

Advance Pricing: $240
After September 3: $340

Speakers
avatar for Bryan Durocher

Bryan Durocher

President, Essentials Spa Consulting LLC | Durocher Enterprises Inc.
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and the founder of Essentials Spa Consulting and Durocher Enterprises. Bryan was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher provides coaching... Read More →


Sunday October 6, 2019 9:00am - 4:00pm EDT

9:30am EDT

Understanding Inflammatory Disorders: A Savvy Esthetician’s Workshop to Sensitive Skin
Let’s talk about skin sensitivity and your clients. In this class we will discuss chronic inflammation, concentrating on disorders such as diabetes, celiac disease, lupus and Crohn's disease. Chronic inflammation and allergens can raise the reactivity of the skin during facial treatments and create an unnecessary flare-up. You’ll learn about the most common conditions linked to a sensitive skin, causes of irritation and possible allergens during facial treatments. The innate immune system will be explained as it applies to the reactions of the skin. Ingredient safety, treatment safety and modalities designed for sensitive skin will be explained.

Advanced Pricing: $140
After September 3: $180

Speakers
avatar for Katarzyna Armata

Katarzyna Armata

CIDESCO Diplomate/Educator, New Age Spa Institute
Katarzyna is a CIDESCO Diplomate and licensed esthetics teacher. Her experience in the beauty industry is very diverse. She began her studies as a makeup artist more than 10 years ago while she still lived in Poland, but she soon discovered additional passion for skin care industry... Read More →


Sunday October 6, 2019 9:30am - 12:30pm EDT

9:45am EDT

Red Carpet Makeover
In this class, you’ll learn the looks from Hollywood hottest celebrities. From JLO to Kendall, walking the red carpet is not complete without a flawlessly curated makeup application. Every A-list makeup artist prepares their clients from skincare to lashes. Leslie Christian will show you how curate and design a beautifully glamorous red carpet look with a step by step makeup application. Build your knowledge and grow your business with this exclusive and prestigious service. Whether you are new to Makeup or an Expert you won’t want to miss this trendsetting class.

This class is part of the Makeup Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Leslie Christian

Leslie Christian

CEO and Makeup Artist, CARA Cosmetics
Leslie Christin has been transforming the look of clients, celebrities and actors for 30 years. She is an IATSE Film and Television makeup artist, a cosmetologist, an entrepreneur and educator. She is the creative force and founder of CARA Cosmetics, Studio CARA and the CARA Makeup... Read More →


Sunday October 6, 2019 9:45am - 11:00am EDT

9:45am EDT

The Lingo of Lasers: Understanding Laser Resurfacing and its Use in Aesthetics
Delve into the world of cosmetic lasers with presenter Courtney Sykes as she discusses laser physics and how to decode cosmetic laser terminology. Learn the key elements of laser resurfacing and how they can be incorporated into aesthetic practice to provide exceptional benefits for clients in a medical spa, dermatology or plastic surgery setting.

This class is part of the Medical Spa Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Courtney Sykes

Courtney Sykes

Licensed Aesthetics Instructor/Chief Administrative Officer,, Southeastern Esthetics Institute
Courtney Sykes is the chief administrative officer of Southeastern Esthetics Institute and licensed aesthetics instructor in South Carolina. Her passion lies in creating real change in the aesthetics industry, assisting her students to obtain gainful employment and make a difference... Read More →


Sunday October 6, 2019 9:45am - 11:00am EDT

9:45am EDT

Internet Marketing: Google, Facebook, Twitter, Instagram, YouTube, Websites, eCommerce, Mobile, PPC, SEO, Video and more. Learn What's Working and What's Not...Today
Who else is sick and tired of being sold the latest make-money marketing strategies and tactics that don't work? - Facebook, PPC, SEO, Social Media, and Websites? 98% of what you hear is pure HYPE and does NOT work  If the Internet confuses you and you are looking for real-world Internet marketing strategies then take this transforming short cut and join us in this workshop to learn "What's working right NOW" in over 500 locations  Learn the most proven marketing strategies, systems and tools in this fast-paced workshop. Learn the hacks and small tweaks you need to immediately implement in your business to dominate your local area. The most complete nothing-left-out-guide you will find today for attracting, capturing and converting the maximum number of clients/patients leveraging the most proven Internet strategies. All marketing worksheets and checklists will be provided (a $497 value).

This class is part of the Social Media & Marketing Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Craig Ure

Craig Ure

Chief Massive Action Officer, ZoomDazzle.com
Craig Ure is the CMAO (Chief Massive Action Officer) of ZoomDazzle.com publishing international, a web marketing consultant, speaker, author, eCommerce and social media adviser. Craig and his father owned and managed 118 fitness/spa properties, 2,987 licensed spa clubs, and an international... Read More →


Sunday October 6, 2019 9:45am - 11:00am EDT

10:00am EDT

Lash Artist “Boot Camp” [Earn 2 CEH]
This look-and-learn workshop will consist of theory and fundamentals of lash extensions, as well as discussion and demonstration of advanced lash artistry techniques.

Boot Camp Topics covered:
Basic Training – Foundational Training for Lash Artists - to build vocabulary and understanding as we progress through more advanced topics.
At Ease – The Artistry of Lash Extensions - demonstration of advanced techniques used to create bespoke lash couture for your clients with capping, stacking, bridging, advanced lash mapping and other skills.

Advanced Pricing: $115
After September 3: $160

Speakers
avatar for Karen Hodges

Karen Hodges

Co-Founder, Salon Gurus, LLC
Karen Hodges is a licensed esthetician and manicurist with over 20 years’ experience in the salon. She entered the beauty industry after a twenty-year career in business and finance, immediately flourishing with her entrepreneurial skills. She has moved several times over the course... Read More →


Sunday October 6, 2019 10:00am - 12:00pm EDT

11:15am EDT

Color Her World
The world of beauty, fashion and home décor is all about color and trending even more so this year. Color is therapy and like makeup, it can instantly lift a person’s mood. Introduce your clients to some new hues to transition them from the same colors they always use. There are so many pretty palettes and products to explore for the eyes, cheeks, lips, and nails and in hair this year. Color also makes retailing makeup more exciting. Discover what is new in beauty and skin for fall in this class. If you are not carrying makeup, they are buying it elsewhere. Get her out of her comfort zone and show her something new with Noreen’s makeup look for fall and winter 2019.

This class is part of the Makeup Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Noreen Young

Noreen Young

Makeup Artist & Beauty Therapist, Noreen Young Pro Studio
Noreen Young is a nationally known educator, author, beauty therapist and make-up artist. She has had the pleasure of working with designer Diane Von Furstenberg, Matrix, Revlon, sports celebrities, Wrangler, NFL games, Fox Sports, sportscasters, and newscasters too. She is a regular... Read More →


Sunday October 6, 2019 11:15am - 12:30pm EDT

11:15am EDT

Eastern Herbal Tradition + Western Medicine: A Holistic Anti-Aging Skincare Regimen for Clients with Rosacea, Eczema and Sensitive Skin
More than 40 million Americans have eczema and rosacea. Approximately 40% of women have sensitive skin. We will highlight the causes and common pitfalls in skincare products and spa procedures that can worsen these conditions. We will showcase steps from Eastern and Western medicine to promote youthful, beautiful and healthier looking complexion in these patients.

This class is part of the Medical Spa Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Steven Q. Wang, MD

Steven Q. Wang, MD

Director of Dermatologic Surgery And Dermatology/Co-founder, Memorial Sloan Kettering/Dr. Wang Herbal Skincare
Dr. Steven Q. Wang is the director of dermatologic surgery and dermatology at Memorial Sloan-Kettering Cancer Center in Basking Ridge, New Jersey. Aside from caring for patients, he is actively involved in clinical research, with a focus on photoprotection, antioxidants, nanotechnology... Read More →


Sunday October 6, 2019 11:15am - 12:30pm EDT

11:15am EDT

The Virtual Skin Analysis
In today’s era, online searching is becoming the consult room. Clients are browsing the web during work hours, while waiting for kids after practice, or even late night de-stressing online retail therapy. The curiosity of potential clients is peaked when they can review information, business reviews, and look at your social media to possibly consider you as a resource for their skin and beauty care. We need to take advantage of these behaviors of potential clients. Learn how to train your team to take online consults and choose the right products for their skincare and makeup by utilizing an online consult and incentive systems for online inquiries. Offering amenities for busy clients that prefer online interaction, gains more clients and more revenue. Ensure your blogs, videos, and online scheduling or product offerings are current, so you draw the ideal clients and ideal revenue.

This class is part of the Social Media & Marketing Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Jaclyn Peresetsky

Jaclyn Peresetsky

CEO, Skin Perfect University & Colore Me Perfect
Jaclyn Peresetsky is the owner of Skin Perfect Spas in Ohio and Florida. She is also a noted color expert, makeup artist, master esthetician, permanent makeup instructor, author and speaker. Her multiple books, cosmetic and skin care lines, and training courses allow other beauty... Read More →


Sunday October 6, 2019 11:15am - 12:30pm EDT

12:30pm EDT

Reverse and Restore Sun Damaged Skin [Earn 2 CEH]
Ever since Juan Ponce de León discovered Florida while searching for the fountain of youth, people have been obsessed with looking younger, no matter what the cost. Discover how you can provide real solutions to achieve firmer looking skin in 14 days, and help lift and rejuvenate the appearance of the skin without pain or invasive treatments. After this presentation, demonstration, look and learn you will have more tools to bring back to your practice to achieve results. Your clients will love you for it.

  • What causes inflammation?
  • Learn causes of aging
  • How to reverse sun damage without damaging your skin
  • Ten most important ingredients to improve skin appearance and reduce wrinkles by 58% in 14 days clinically proven

Advanced Pricing: $115
After September 3: $160

Speakers
avatar for Lydia Sarfati

Lydia Sarfati

CIDESCO USA Chair/Founder & CEO, Repechage
Lydia Sarfati is the Founder and CEO of Repechage, the first company to bring seaweed-based skincare treatments and cosmetics to the U.S market. Ms. Sarfati is an international industry leader and the developer of the world-renowned Repechage® Four Layer Facial®, what Cosmopolitan... Read More →


Sunday October 6, 2019 12:30pm - 2:30pm EDT

1:30pm EDT

Brows and Lashes that Wow
Everyone wants them: lashes and brows that WOW! Brow trends are constantly changing, especially in our social media driven society. Thin brows are out, and thick, luscious, full brows are in. What's the best way to enhance your clients' brows? And what about lashes? How do you know who is the best candidate for lash extensions, lash perming, or lash tinting? We welcome you as we discuss different techniques for brow shaping from waxing and tinting to permanent makeup and cover the best ways to make everyone's lashes — including those with short lashes — flutter.

This class is part of the Makeup Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Rita St. Pierre

Rita St. Pierre

Salon Owner/Makeup Artist, Makeup Bestie Beauty
Rita has been in the beauty industry since 2014. She began as a makeup artist and went on to become a licensed esthetician and her passion for brows & education grew from there. Now, she specializes in brow shaping which includes professional waxing, tinting and even permanent makeup... Read More →


Sunday October 6, 2019 1:30pm - 2:45pm EDT

1:30pm EDT

Lymphatic Drainage and Its Implication in a Skin Care Therapy
Aging has been believed to be inherent and progressive natural phenomenon. It is detrimental with no benefits except perhaps wisdom. But now there is a paradigm shift in looking at the aging process based on firmly documented evidence of benefits of Manual Lymph Drainage Massage as applied to reversal of inflammation, toxicity and aging. In this class we will look at the Lymphatic System and its relationship to detoxification, inflammation and accelerated aging. Manual Lymphatic Drainage Massage will be explained as applied to inflammatory disorders, toxicity, poor circulation and loss of luster. We will focus on the benefits of MLD in post-surgical care and as an alternative therapy for chronic illness as well as reversing of aging process.

This class is part of the Medical Spa Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Monika K. Machej

Monika K. Machej

CIDESCO Diplomate/President, New Age Spa Institute
Monika Machej is the President of The New Age Spa Institute, a highly accredited CIDESCO school. Monika is a CIDESCO Diplomate along with having multiple licenses in the beauty industry. She is a member of the American Academy of Anti-Aging Medicine and PBA. Monika has more than 20... Read More →


Sunday October 6, 2019 1:30pm - 2:45pm EDT

1:30pm EDT

The Social Media Spark: Six Strategies for Reigniting Your Business
Is your business stale and failing to gain traction? Are you stuck in the same old day-to-day grind, unsure of how to turn things around? Are you feeling trapped in a negative whirlwind of apathy and self-doubt? In this class, Michele De Leon will share six strategies for using social media to reignite passion, reengage clients, and reinvigorate staff to boost retention, eliminate inner-office problems, and maximize communication. Take control, gain a fresh perspective and breathe energy back into your business.

This class is part of the Social Media & Marketing Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290


Speakers
avatar for Michelle De Leon

Michelle De Leon

Speaker, Trainer, Independent Business Consultant, Owner, MD’s Little Black Book
In 2005, Michelle De Leon was burned by a laser administered by a licensed health professional in a plastic surgeon’s office. By 2006, she was finishing aesthetics school as a young, single mom trying to find her way. Passionate and driven, she knew she could do better. De Leon... Read More →


Sunday October 6, 2019 1:30pm - 2:45pm EDT

1:30pm EDT

CBD in the Spa Industry – Retail, Revenue and Profitability
A 2018 report estimates by 2020, annual sales of CBD products could top $1 billion. Spas can be at the forefront of the CBD industry with demand from clients. It is a vast world to navigate with hundreds of options to choose. This session will explain the history of CBD, note the documented benefits and review the key points to consider when selecting a CBD line for your spa or wellness location.

Advanced Pricing: $140
After September 3: $180

Speakers
avatar for Sherrie Tennessee

Sherrie Tennessee

Director of Education, SpaSOS
Sherrie Tennessee started her career in the scientific world, with a Bachelor of Science in Biology. Ms. Tennessee spent seven years as a researcher at world-renowned organizations including Johns Hopkins University and MedImmune. Ms. Tennessee has used her science background for... Read More →


Sunday October 6, 2019 1:30pm - 4:30pm EDT

1:30pm EDT

Hands-On Workshop: Perfectly Placed Balayage
Learn how to balayage the RIGHT way! Learning balayage techniques will allow you to make more money in less time. In this workshop, you will also have the opportunity to practice balayage hands-on under Sherry’s instruction.

In this hands-on experience, Sherry will teach you:
  • Balayage “free-hand painting”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed balayage
  • Balayage “within a foil”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed balayage. Understanding when to use free hand painting versus foil.  Both balayage techniques will transform a one-dimensional haircolor into a vivacious perfectly placed balayage
  • Baby lights: Soft delicate light strands living closer to the regrowth area, an application to transition existing haircolor from season to season
Don’t miss your chance to learn from a world-renowned colorist and take your skills and profits to the next level!

A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!

Students must bring: Tripod for mannequin head, foil comb/rat tail comb, clips, note pad and a pen.

Advanced Pricing: $140
After September 3: $180

Speakers
avatar for Sherry Ratay

Sherry Ratay

Sherry Ratay Inc.
Sherry Ratay is an internationally-acclaimed celebrity colorist, award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 20... Read More →


Sunday October 6, 2019 1:30pm - 4:30pm EDT
  Beauty Education

1:30pm EDT

[CANCELLED] Hands-On Workshop: Viral Braids – Learn How to Create Braids that Will Wow Your Clients
Ever wish you could recreate all the hot braids flooding your timeline? This is the class for you! In this workshop, Insta-famous looks are deconstructed and taught “from the crown” for a simplified, yet intense learning experience. From accent braids and tribal inspired looks to statement braids, these advanced looks are easily customizable and photo-ready, guaranteed to get you happy clients and IG likes! Work side-by-side with Amika pro educator, Amanda Elaine, for a truly hands-on experience!

A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you!
 
Students must bring: Tripod for mannequin head, carbon/heat-resistant tail comb detangling brush, grooming brush, sectioning clips, small and large hair pins, small and large bobby pins and bungees or thin hair ties.

Advance Pricing: $140
After September 3: $180

Speakers
avatar for Amanda Elaine

Amanda Elaine

Amika
Amanda is best described as hair obsessed. She owns and operates her own salon business in St. Petersburg, FL. When she is not behind the chair, she can be found styling festivals/events, bridal, and editorial. She advocates on behalf of stylists as a regional representative for the... Read More →


Sunday October 6, 2019 1:30pm - 4:30pm EDT
Room 221
  Beauty Education

3:00pm EDT

Using Essential Oil Blends to Enhance Makeup Application for All Skin Types
In this session, you’ll discover how to use essential oil blends to create a dewy, hydrated skin for flawless makeup application. Shanna will discuss techniques to enhance normal to combination skin makeup application, as well as acne to oily skin makeup application.

This class is part of the Makeup Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Shanna Bynes

Shanna Bynes

CEO/Founder, Grow Out Oils
Shanna Bynes LME is an Internationally recognized leading Medical Esthetic Educator specializing in dermal absorption of active ingredients and essential blended oils applied topically. Aside from having more than 17 years of experience in the Aesthetic and Beauty industry, Shanna... Read More →


Sunday October 6, 2019 3:00pm - 4:15pm EDT

3:00pm EDT

Medical Esthetics 101: Understanding Rules, Best Practices and Supervision
Working in medical esthetics is often confusing and fraught with potential liabilities for the owner as well as the esthetician. This class will teach you how to understand what your rules are, when to get additional protection and potential pitfalls to avoid. This is a must for anyone entering medical esthetics or is trying to hire within a medical spa.

This class is part of the Medical Spa Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Susanne Schmaling

Susanne Schmaling

President/Founder, Esthetics Council
Susanne is the President of the Esthetics Council, NCEA certified and licensed master esthetician, certified laser technician, and accomplished instructor with more than 23 years’ experience. Her career encompasses all aspects of the esthetic profession including medical esthetics... Read More →


Sunday October 6, 2019 3:00pm - 4:15pm EDT

3:00pm EDT

Create a Digital Marketing Plan to Increase Sales
Driving sales is the goal of any marketing plan. Knowing how to use the digital space [websites, blogs, email marketing and social media] to help you increase your revenues is crucial. Do you wish you knew a magic system to help you “use” all the digital opportunities to get customers in the door?

In this session you will learn:
• What digital tools a business has available for use
• How your website and blog can be used to attract new clients
• How to use Facebook + Instagram as a key part of your digital plan
• Effective methods of capturing potential client contact information
• How vital email marketing is to get new clients in the door
• The connection between your website/blog, social media and email marketing as part of your digital marketing plan

This class is part of the Social Media & Marketing Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder and Co-Editor-in-Chief, Lipgloss + Aftershave;
Barry is the Co-Founder of Lipgloss + Aftershave, a personal care and lifestyle review web site offering fresh, fun and informative reviews of professional and retail skincare products, makeup and hair care, as well as other unique personal care items. Barry began his spa career in... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder and Co-Editor-in-Chief, Lipgloss + Aftershave
Jenni has nearly two decades of experience in the skincare industry. She began her career as an esthetician working in all aspects industry: day spas, medical and resort spas. Jenni always gravitated towards the business and marketing aspect of the spa industry and eventually managed... Read More →


Sunday October 6, 2019 3:00pm - 4:15pm EDT

3:00pm EDT

Brow and Lash Tinting – Advanced Color Techniques [Earn 2 CEH]
This look-and-learn workshop will cover foundational learning for eyelash and eyebrow tinting to bring newer artists up to speed. New material on color chemistry, and ingredient review will lead to discussion of advance design techniques with color.
  • Color theory
  • Ombre tinting
  • Color-challenged hair/lashes
  • Custom color blending
  • Fashion colors
...and more. Bring your imagination with you.

Advanced Pricing: $115
After September 3: $160

Speakers
avatar for Karen Hodges

Karen Hodges

Co-Founder, Salon Gurus, LLC
Karen Hodges is a licensed esthetician and manicurist with over 20 years’ experience in the salon. She entered the beauty industry after a twenty-year career in business and finance, immediately flourishing with her entrepreneurial skills. She has moved several times over the course... Read More →


Sunday October 6, 2019 3:00pm - 5:00pm EDT
 
Monday, October 7
 

9:00am EDT

Take a Deep Dive into CBD Wellness
It's no question the industry of hemp and CBD is becoming the new highly demanded category for next level wellness experiences. With the rapidly growing market, consumers are quickly becoming CBD savvy, while spas begin to explore new CBD menu offerings and retail. It's a vast landscape with seemingly countless details to consider. In this session, we take a deep dive with you, as your industry playbook to help you successfully navigate the industry of CBD with confidence and knowledge.

You’ll learn:
  • Industrial hemp vs. cannabis
  • The endocannabinoid system
  • How phytocannabinoids work with the skin and body
  • Studies and research that support CBD
  • Benefits of CBD
  • The types of CBD extract and pros/cons
  • Sourcing and traceability
  • Vetting a CBD product line
  • State licensed third-party testing
  • Understand a third party report
  • Potency scores, cannabinoids, THC
  • Formulation standards, MG dosage
  • Speaking spa, looking spa and training

Advance Pricing: $180
After September 3: $220

Speakers
avatar for Vanessa Marquez

Vanessa Marquez

CEO and Co-Founder, CBD Care Garden
Vanessa Marquez is the CoFounder and CEO of CBD Care Garden, a hemp-based wellness and beauty company serving the luxury spa market with a full line of backbar and retail suite of CBD products. Operating a prior seven-year successful business in massage therapy while building international... Read More →
avatar for Chris Elawar

Chris Elawar

President and Co-Founder, CBD Care Garden
Chris Elawar is the Co-Founder and President of CBD Care Garden, a hemp-based wellness and beauty company serving the luxury spa market with a full line of Skin Care, Body Care, and Professional Backbar CBD products. Chris is a Marine Corps Veteran with 10 years of active duty experience... Read More →


Monday October 7, 2019 9:00am - 1:00pm EDT
PALM B

9:30am EDT

Facial Treatments for the Modern Consumer: Working with Clients Post-injectables
Is it natural untouched beauty or is it an enhanced filler? In current day and age most of our clients have had some extra facial work done. Whether it was Botox or a filler, chances are that they don’t even know what is allowed to be done on their skin in a spa setting post-injectable. In this class, advanced skin physiology, post-injectable complications, dos and don’ts for estheticians, and treatments that can be provided will be all explained. Let’s get busy connecting the gap between injectables and spa setting.

Advanced Pricing: $140
After September 3: $180

Speakers
avatar for Monika K. Machej

Monika K. Machej

CIDESCO Diplomate/President, New Age Spa Institute
Monika Machej is the President of The New Age Spa Institute, a highly accredited CIDESCO school. Monika is a CIDESCO Diplomate along with having multiple licenses in the beauty industry. She is a member of the American Academy of Anti-Aging Medicine and PBA. Monika has more than 20... Read More →


Monday October 7, 2019 9:30am - 12:30pm EDT

9:30am EDT

Marketing: Discover the ONLY Proven Step-by-Step "Aesthetic Marketing Success Blueprint" to Dominate Your Local Area, Position You as the Authority/Expert And Exponentially Grow Your Business…Fast!
For businesses who want to discover the most advanced step-by-step aesthetic marketing blueprint used in more than 500 locations. In this fast paced workshop, you will discover the most advanced, proven tools, strategies, resources & systems you need to predictably attract, capture and convert the maximum number of clients/patients, dominate your local market, crush your competition, position you as the expert and authority and transform your business. You will learn “The Success Blueprint” - the most advanced tweaks and hacks, what to implement first, second and third to create a sustainable profitable powerhouse. Imagine having the most advanced online & offline marketing systems and processes working for you. No more guessing, wasting money or shooting from the hip style marketing. Join us and learn The Blueprint from a 26 year aesthetic marketing veteran. All workbooks and checklists provided (a $1,997 value).

Advanced Pricing: $140
After September 3: $180

Speakers
avatar for Craig Ure

Craig Ure

Chief Massive Action Officer, ZoomDazzle.com
Craig Ure is the CMAO (Chief Massive Action Officer) of ZoomDazzle.com publishing international, a web marketing consultant, speaker, author, eCommerce and social media adviser. Craig and his father owned and managed 118 fitness/spa properties, 2,987 licensed spa clubs, and an international... Read More →


Monday October 7, 2019 9:30am - 12:30pm EDT

9:45am EDT

Empower Your Front Reception Team
Give your front reception team the power and opportunity to be more engaged with clients and bring in extra income for themselves and the spa. One of the biggest challenges in the spa and salon industry is the frustration that the front reception team does not understand the service providers and that the service providers do not understand the front reception team. This can really drive a wedge within your spa and cause a lot of turnover and lack of synergy between both teams. Consider creating a true retail center in the front of the spa or salon to keep your front reception excited to produce, learn, and feel like it’s their own “treatment room” or “client chair.” Learn the keys to succeeding in retail and what all retailers know that can help increase product sales while uniting your reception and service teams. It’s a win, win.

This class is part of the Business Building Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Jaclyn Peresetsky

Jaclyn Peresetsky

CEO, Skin Perfect University & Colore Me Perfect
Jaclyn Peresetsky is the owner of Skin Perfect Spas in Ohio and Florida. She is also a noted color expert, makeup artist, master esthetician, permanent makeup instructor, author and speaker. Her multiple books, cosmetic and skin care lines, and training courses allow other beauty... Read More →


Monday October 7, 2019 9:45am - 11:00am EDT

9:45am EDT

Anti-Aging at Its Best: Human Stem Cells, CBD and Snail Mucus
Learn the real deal through estheticians who can decipher what is hype and what is not. Get the facts from the experts. In this class you will learn about the different stem cells in skin care and you will gain an understanding on what the buzz is with CBD and snail mucus. This class will cover structural differences of anti-aging ingredients as applied to penetration into the skin, unique benefits of each, and variations in formulations. The difference between CBD and THC will be explained.

This class is part of the EstheticsTargeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Katarzyna Armata

Katarzyna Armata

CIDESCO Diplomate/Educator, New Age Spa Institute
Katarzyna is a CIDESCO Diplomate and licensed esthetics teacher. Her experience in the beauty industry is very diverse. She began her studies as a makeup artist more than 10 years ago while she still lived in Poland, but she soon discovered additional passion for skin care industry... Read More →


Monday October 7, 2019 9:45am - 11:00am EDT

9:45am EDT

Nutrition for Healthy, Beautiful Skin
Skin health is more than skin deep and almost all dermatological issues have their roots in the internal biochemistry of the body. A glowing complexion is not only a sign of beauty but a deeper reflection of overall health and well-being. The skin is an opportunity for us to assess, diagnosis and correct internal biochemical breakdown. The skin is one of the first places a nutritional deficiency will manifest. Learn how nutrition is a critical component of your practice. Gain the knowledge to identify and treat skin from a nutritional and biochemical understanding of the body.

This class is part of the Wellness Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Benjamin Knight Fuchs

Benjamin Knight Fuchs

Formulator and Founder, Truth Treatment Systems
Benjamin Knight Fuchs, R.Ph. is a registered pharmacist, nutritionist, cosmetic chemist and the founder and formulator of Truth Treatment Systems. Ben has been compounding custom prescription medications, skin care products and consulting with physicians and patients for 35 years... Read More →


Monday October 7, 2019 9:45am - 11:00am EDT

10:00am EDT

The Best Facial Massage: Relax, Rejuvenate, Renew - Presentation, Demonstration and Workshop [Earn 2.5 CEH]
Nothing works better than facial massage to lift and rejuvenate the skin. Become an expert to perform a real workout for the face with Master Esthetician and Repêchage CEO Lydia Sarfati. She will present her world-renowned facial massage techniques which incorporate European, Eastern and Modern techniques to provide the best in anti-aging, brightening and calming massage. Like a personal trainer, you will learn about the latest express masks to incorporate into facial massage with targeted results. Your clients will enjoy the sensory and skin benefits of customized facial massage to look luminous in less than 30 minutes and leave looking and feeling restored.

Lydia will provide details on four techniques:

  • To reduce the appearance of redness and sensitivity: Calming Massage
  • To help to control the appearance of uneven tone and hyperpigmentation: Classic European Massage
  • To rejuvenate: Classic European Stimulating Shiatsu Massage
  • To help firm the appearance of aging, saggy skin: Classic and Deep Viennese Massage

Don’t miss the opportunity to learn more about this important trend.

Advanced Pricing: $115
After September 3: $160

Speakers
avatar for Lydia Sarfati

Lydia Sarfati

CIDESCO USA Chair/Founder & CEO, Repechage
Lydia Sarfati is the Founder and CEO of Repechage, the first company to bring seaweed-based skincare treatments and cosmetics to the U.S market. Ms. Sarfati is an international industry leader and the developer of the world-renowned Repechage® Four Layer Facial®, what Cosmopolitan... Read More →


Monday October 7, 2019 10:00am - 12:30pm EDT

11:15am EDT

Beyond Customer Service – Client Care, Connections and Relations Building for Spas
In this age of high-tech and low touch, spas will have to provide more than just exceptional customer service. The next generations of spa will have to create opportunities that establish customer care, client connections and build relationships. With 60% of the world’s population set to live alone by 2020 according to the Global Wellness Institute, spas have the chance to serve has more than day makers but life enhancers.

This class is part of the Business Building Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Sherrie Tennessee

Sherrie Tennessee

Director of Education, SpaSOS
Sherrie Tennessee started her career in the scientific world, with a Bachelor of Science in Biology. Ms. Tennessee spent seven years as a researcher at world-renowned organizations including Johns Hopkins University and MedImmune. Ms. Tennessee has used her science background for... Read More →


Monday October 7, 2019 11:15am - 12:30pm EDT

11:15am EDT

Advanced Techniques to Treat Aging Skin
Aging skin is one of the most complicated and lucrative types of skin to treat. It requires advanced knowledge of skin science and available modalities to be successful. In this class you will learn how to create an effective treatment plan, design an advanced facial treatment and how to incorporate devices available within your scope of practice for results. This class is a must for every professional who wants to provide superior services that provide results. Certificate of attendance and badge will be awarded.

This class is part of the Esthetics Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Susanne Schmaling

Susanne Schmaling

President/Founder, Esthetics Council
Susanne is the President of the Esthetics Council, NCEA certified and licensed master esthetician, certified laser technician, and accomplished instructor with more than 23 years’ experience. Her career encompasses all aspects of the esthetic profession including medical esthetics... Read More →


Monday October 7, 2019 11:15am - 12:30pm EDT

11:15am EDT

Discover Why Salt Therapy (Halotherapy) is Disrupting the $1B Spa Industry and How Your Business Can Profit
All types of day spas, salons, massage and yoga facilities, fitness studios, skin care centers, medical professionals, hotels, country clubs and others are adding salt to their menu of services. Dry salt therapy (aka halotherapy) is a natural and complementary health and wellness treatment that provides real results; it’s easy to set-up and provides great additional revenue (without extra labor!). Signature treatments are being created combining other service treatments such as massage, exfoliations, reiki, sound therapy and other wellness modalities that are more than worth their weight in salt.

• You’ll see why salt therapy is the wellness business to be in
• Learn which business model is best for you
• Discover how easy it is to convert an under-utilized treatment room into a small salt room
• Find out how others are incorporating salt therapy into an existing room making it multi-functional to increase capacities and services.

Salt therapy has grown far beyond a growing trend and has become a successful industry. Become a part of this Salty Tribe.

This class is part of the Wellness Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Leo M. Tonkin

Leo M. Tonkin

Founding Director, Salt Therapy Association
Leo M. Tonkin is one of the Founding Directors of the Salt Therapy Association, a not-for-profit organization providing research, education, and innovation for the Salt Therapy industry, and the industry's trade association. Leo is considered a thought leader and a futurist in organizational... Read More →


Monday October 7, 2019 11:15am - 12:30pm EDT

1:00pm EDT

Advanced Exfoliation Techniques Utilizing Mechanical, Chemical and Enzymes to Achieve Results [Earn 2 CEH]
Learn advanced techniques that include the science of mechanical, chemical and enzyme exfoliation. Modern treatment room protocols will be discussed that include, neutralizing, non-neutralizing and layering techniques. This exciting lecture and demonstration will provide you with instruction that you can immediately use with your clients. You won’t want to miss this class.

Advanced Pricing: $115
After September 3: $160

Speakers
avatar for Elaine Sterling

Elaine Sterling

CIDESCO Diplomate, Elaine Sterling Institute
Originally from South Africa, Elaine Sterling, holds both the prestigious CIDESCO (Switzerland) Diplomat and ITEC (London) certifications. A licensed esthetician and licensed esthetician instructor, Elaine has a passion for skin health and overall well-being. In her speaking engagements... Read More →


Monday October 7, 2019 1:00pm - 3:00pm EDT

1:30pm EDT

Raising Your Average Tickets – How to Get Clients to Make a Serious Investment in Your Services
Recommending and closing premium service sales and series is an art. Differentiating your services and product offerings is essential in an ever-crowded market place. Learn how to define, market, close sales, and many additional components that build a successful medical spa business.
  • Discover what technology can help you close premium service sales
  • Learn the three financial drivers of the med and spa business and how to make clients loyal to them

This class is part of the Business Building Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Bryan Durocher

Bryan Durocher

President, Essentials Spa Consulting LLC | Durocher Enterprises Inc.
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and the founder of Essentials Spa Consulting and Durocher Enterprises. Bryan was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher provides coaching... Read More →


Monday October 7, 2019 1:30pm - 2:45pm EDT

1:30pm EDT

Mixing Modalities: Combining Therapies to Get the Most Out of Every Treatment
With so many treatments available in an ever-evolving industry, today’s spa professional has a substantial array of available options. The time and money invested in every new service begs the question, “Are all your tools being used to their greatest potential?" Intelligently combining treatments for your clientele will create benefits greater than each individually could achieve. This class will challenge the current model of individual add-ons and will explore how to marry modalities in unique ways to breathe new life into your menu of services and set your practice apart.

This class is part of the Esthetics Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Richard Maher

Richard Maher

Communications Director and National Educator, LightStim
Richard Edward Maher is an oncology-trained aesthetician and massage therapist based in Orange County, California. With over a decade of expertise in wellness, beauty, and education, Maher acts as the communications director and national educator for LightStim, assisting in the formation... Read More →


Monday October 7, 2019 1:30pm - 2:45pm EDT

1:30pm EDT

Skin, Stress, Digestion - An Ayurvedic Approach
Are you looking for a more comprehensive way to help your clients heal their skin issues that is more than just skin deep? The skin is the largest organ in the body and can tell the story of a person’s life. The blue hue around a person’s eyes can indicate chronic stress or sinus issues. Acne can indicate fungal infections or chronic stress. Eczema can mean bacterial imbalance in the gut. Chronic dry skin can be gallbladder dysfunction. Rosacea is a symptom of inflammation, excess heat, and liver toxicity. Chronic stress can cause and accelerate the progression of all skin disorders. In this presentation, you will learn the connection between stress and digestion and the manifestation of skin disorders. You will also learn how to identify the root cause of a skin imbalance, and how to treat it using ayurvedic methods within your scope.

This class is part of the Wellness Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Monica Yearwood

Monica Yearwood

CEO, Hamsa Ayurveda & Yoga
Monica Yearwood is a public speaker, author and pioneer of ayurveda. She has completed advanced degrees in ayurvedic medicine, and has studied in America and in India. Her studies began at Maharishi University of Management in 2004. Since then she completed advanced degrees in ayurveda... Read More →


Monday October 7, 2019 1:30pm - 2:45pm EDT

1:30pm EDT

Cannabis Massage 101
This class provides you with everything you need to know to join the growing list of pioneers providing cannabis massage to your patients. Having an understanding of what the endocannabinoid system functions are is so important to performing this life changing modality efficiently. In this session, you’ll learn: the history of cannabis; common myths and misconceptions; the endocannabinoid system; the differences between THC, CBD and other cannabinoids; the entourage effect; what terpenes are; contraindications; the benefits of cannabis massage; best practices for cannabis massage; legal issues; how to monetize your new skill.

Advanced Pricing: $140
After September 3: $180

Speakers
avatar for Jordan Person

Jordan Person

Primal Therapeutics, CEO, LPN, LMT
After regaining her health through plant medicine, Jordan founded two wellness based companies, Primal Therapeutics and Primal Healing. She dedicates her life to cannabis through advocacy, activism, and education, focusing specifically on the research and development of new creations... Read More →


Monday October 7, 2019 1:30pm - 4:30pm EDT

3:00pm EDT

Strategies for Maintaining Salon and Spa Safety
Responsible owners must be ready for all the disasters and dangerous situations that can hit a workplace. Every business needs to take a multi-faceted approach to address possible breaches and security issues. Did you know there are OSHA requirements for operating a safe business? This class will assist you in meeting some of the mandated OSHA guidelines. Emergencies in the spa and salon are often unpredictable and evolve quickly. Do you have an EAP plan? Have you ever done a fire drill with your staff? In the midst of a disaster or crisis, have you given your team the tools, and resources to help prepare for and respond to an intruder, hostile customer, aggressive act or a natural disaster? This class will offer information and strategies to implement in the workplace.

This class is part of the Business Building Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Denise R. Fuller

Denise R. Fuller

Esthetician, Founder, NASNPRO
Denise R. Fuller is a 25-year beauty industry veteran, a licensed esthetician and international trained beauty therapist and Founder of NASNPRO. She is passionate about education and mentoring. This drive prompted her to create NASNPRO, a complimentary membership organization for... Read More →


Monday October 7, 2019 3:00pm - 4:15pm EDT

3:00pm EDT

Mastering the Microbiota: Understanding the Delicate Balance for Healthy Skin
As skin is the largest and the most exposed organ, it is responsible for providing the first barrier defense from environmental elements, such as UV radiation, urban pollution, and chemicals. In addition, the skin microbiome is an ecosystem inhabited by a community of more than a million microorganisms and recent studies suggest a strong connection between a balanced microbiome and healthy skin. Furthermore, emerging research suggests an imbalanced skin microbiome is connected to infections, inflammatory reactions, cutaneous diseases, and breakouts. This informative presentation will look at the real opportunity to explore how microbes are involved in a healthy skin barrier and how certain specific ingredients affect them, as well as enhance the overall microflora on the skin.

This class is part of the Esthetics Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Melanie Timms

Melanie Timms

Director, Marketing Innovation & Education, CBI Laboratories
Melanie Timms has been passionately involved in the professional skincare industry for 20 years. With a wealth of experience in skin care science, she is well versed in advanced ingredient technology applications and creative product development. Her creative ability for yielding... Read More →


Monday October 7, 2019 3:00pm - 4:15pm EDT

3:00pm EDT

Wellness: The New Way to Look and Feel Fabulous
In a world where fast-paced has become the standard and physical and emotional conditions are increasing as a consequence of hard to handle stress levels, it is necessary to pause and consider lifestyle to find some calmness and recover overall sense of well-being and happiness. This class will address the essential pillars of wellness covering aspects such as physical, emotional, social, and environmental wellness, as well as wellness and nutrition and wellness and anti-aging. Fundamental tools will be shared to help attendees develop practical skills to implement simple changes in their everyday lives to avoid burnout, accelerated aging and disease.

This class is part of the Wellness Targeted Learning Track. This track includes 4 classes.
Advanced Pricing: $215
After September 3: $290

Speakers
avatar for Dora Salazar

Dora Salazar

L.E., Cosmetologist, C.M.E., L.M.T., Body Therapist, Spa and Beauty Consultant, Product Developer, Aesthetic Educator
Dora Salazar, L.E., Cosmetologist, C.M.E., L.M.T., Body Therapist, Spa and Beauty Consultant, Product Developer, Aesthetic Educator, loves healthy living and has a lifetime affair with skin care – her absolute passion. She has practiced aesthetics as a paramedical aesthetician and... Read More →


Monday October 7, 2019 3:00pm - 4:15pm EDT