It's no question the industry of hemp and CBD is becoming the new highly demanded category for next level wellness experiences. With the rapidly growing market, consumers are quickly becoming CBD savvy, while spas begin to explore new CBD menu offerings and retail. It's a vast landscape with seemingly countless details to consider. In this session, we take a deep dive with you, as your industry playbook to help you successfully navigate the industry of CBD with confidence and knowledge.
You’ll learn:
- Industrial hemp vs. cannabis
- The endocannabinoid system
- How phytocannabinoids work with the skin and body
- Studies and research that support CBD
- Benefits of CBD
- The types of CBD extract and pros/cons
- Sourcing and traceability
- Vetting a CBD product line
- State licensed third-party testing
- Understand a third party report
- Potency scores, cannabinoids, THC
- Formulation standards, MG dosage
- Speaking spa, looking spa and training
Advance Pricing: $180
After September 3: $220
